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Eliteserien
Illuminating the future of Norwegian football.
Visual identity
Art direction
A unified concept, inspired by the colors of football, illuminating the top leagues and beyond. A comprehensive rebranding of the Norwegian Football Federation (NFF). This project encompassed a complete overhaul of the NFF's visual identity, including the refresh of logos, typography, and color schemes. The rebranding aimed to modernize the federation's image while preserving its rich heritage. Øyedrops redesigned the broadcast graphics, enhancing the visual experience for viewers, including a vast 3D ident landscape. The project also involved the creation of various promotional materials and merchandise, all reflecting the updated brand identity.
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Our task was to craft a cohesive new visual identity across all leagues, from match graphics and photo style to an immersive 3D universe and beyond. We had to retain the iconic 45-degree diagonal shape central to the top leagues so we took this visual vue and implemented it across multiple disciplines.
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Our new 3D universe captures the energy and ambition of Norwegian football, blending Nordic landscapes with a fresh, youthful aesthetic. Light, open spaces infused with abstract lighting details create an inspiring and distinct visual world-one where the future of Norwegian football can unfold.
We developed a fresh suite of broadcast designs, drawing on the brand’s established identity. The signature 45-degree angle anchors every visual element, creating a cohesive look across assets. Each color is designed to adapt seamlessly across leagues, bringing flexibility and consistency to every broadcast.
Process
Various explorations from the development.
