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TV 2

Design and motion of TV 2s Summer Campaign

Campaign

Motion

Design

Our approach for the TV 2 summer campaign was all about simplicity, crafting a design and motion system that lets the rich variety of TV 2 Play´s content shine. With an enticing summer offer, this clean, straightforward visual system kept focus on the films, sport, shows - all the stories and excitement awaiting you on TV 2 Play. Tying the broad range of content together, Alltid noe å glede seg til (Always something to look forward to), was the core messaging throughout the campaign.

With the Euros 2024 kickoff, this campaign spotlights the exciting sports content on TV 2 Play, tailored for fans to enjoy every moment.

A closer look at the motion and design that set the tone for the campaign,